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The Spark

What if a financial services conference could be designed solely for the attendees?

Bringing people together is essential to building growth, community, and a connected vision. The Connect series became an opportunity for Cetera Financial to put the needs of their people first, creating a unique event atmosphere driven by the needs of advisors and their agenda.

The Shift:

Event positioning and theme, brand identity, creative development, event messaging and communications

The Change

Étage crafted a rallying cry around a new vision for financial professionals. An event “For Advisors, By Advisors” allowed for a curated and intimate conference experience centered around the audience experience.

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