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World Water Day
World Water Day, coordinated by UN-Water, is an international observance and an opportunity to learn more about water-related issues.
• Strategic Messaging
• Branding Design
• Communications Strategy
• Global Broadcast
The goal was to unite the world around shifting how we value and understand our single most precious resource - water. Watershed needed a global platform to elevate the story of water around the world.
Étage developed a campaign that emphasized the importance of water sustainability and created visually appealing marketing materials to engage and educate attendees. The campaign culminated in a live, world-broadcast speech delivered by Pope Francis in Vatican City.
• Inspired the world to recognize and shift its thinking around the wide-scale consequences of the depletion of the world's global water resources
• Increased awareness and participation in water conservation practices